Most agencies don’t have a revenue problem.

They have a timing problem.

You can be busy, profitable on paper, and still feel under constant pressure if cash arrives late.

Late payments turn agencies into accidental lenders.
Retainers hide cash gaps.
One slow payer can destabilise an entire month.

Sustainable businesses are not built on heroic firefighting. They are built on predictable cash flow and disciplined terms.

If your agency feels stretched despite good revenue, look at when the money arrives, not just how much you bill.

Cash flow always tells the truth.

#AgencyLife #CashFlow #Leadership #SustainableGrowth #CreativeAgencies #BusinessReality